Prevent Online Fraud
Use CVV Security Codes and AVS Verification Security
For those who deal in online marketing, credit card fraud has become a very common problem. In the long run, fraud makes everything more expensive for both customers and the merchants, so it is important to find ways to prevent the amount of fraud that occurs. For merchants that do most of their retail online, there are ways that can help prevent fraud and aid with payment security. Some of these ways that will make your online payment option more secure is by implementing AVS Settings and CVV Codes. Using these services together will help you and your customer save money by helping to prevent the occurrence of fraud.
Address Verification Service, or AVS, is important for every merchant to be aware of and understand. The AVS has the card address information sent to you and then goes on to verify that it is correct with the card they have used. The merchant will receive a special AVS code that lets them know whether or not the card information matches the information provided by the customer. It is important to note that this system does not decline payment. The merchant can decide to decline payment based on the codes that they receive. It is important that you choose your AVS settings to reflect what kinds of payment you will receive. You have a variety of choices for your AVS Settings, including no verification, requiring a zip code match, an address match, or a zip code and address match. These choices are known as the AVS Rules, which you decide on yourself. Whatever setting you choose, the transaction will not go through if it does not meet the setting you have decided upon.
Another important way to help protect yourself from fraud is Card Verification Value code (CVV). This is an important security measure that is especially important for merchants that deal in online payments. CVV codes are special codes, which are three or four digits long, that appear on the back of the credit card. These CVV codes can help merchants be sure that the person using the credit card actually possesses the card. You can also choose your own CVV Rules and Settings. You can decide to require no CVV verification, which will allow every credit card transaction go through, even if the code is not correct. You can decide to require the CVV code if it is available on the card, and you can also choose to always require a CVV code, and to not accept cards that do not have one. It is important that you choose the CVV Rules and Settings that will best prevent you from being a victim of fraud.
No merchant enjoys being a victim on credit card fraud, and this type of fraud is most prevalent in online transactions. If you take the time to pick good AVS Rules and CVV Rules and Settings, you will be able to make your site more secure and safe from fraud. You can save yourself money and problems by taking the available steps to prevent fraud from happening on your site.
|
