MiqroCard Gift & Loyalty Card Programs

MiqroCard's Loyalty Program, a BCC Company, provides a full service, robust stored value (Gift Card) and customer loyalty programs to independent retailers, Merchants, and small business owners. The MiqroCard Loyalty Program combines the latest in internet technology and successful marketing know-how to increase sales, improve customer retention, reduce transactional cost and create new customers.

We work with you to address and resolve the competitive issues of "HOW DO I":

• Set myself apart from competitors?
• Attract new customers?
• Keep my customers?
• Get current customer to buy more frequently?
• Get customers to spend more?
• Capture and maintain important customer data?

The answer to these questions have generally been available only to large corporations with big budgets and large professional staffs, such as Starbucks, that have developed customized sophisticated loyalty and stored value programs.

Now, you can have the familiarity of a local restaurant and yet compete, head to head, with the big chains. You can leverage your local knowledge and with the investment of some time, a little money and creativity capitalize on the customer base you currently enjoy and reach like kind customers within your sales area.

Reward your customers with VIP Status and encourage them to spend more!

• Reward your customers in a way that will encourage them to book special occasions with you.
• Reward customers and broaden their exposure to your menu by providing discounts on new or slow moving items
• Loyalty card can be combined with a Stored Value (Gift) Card

Increase Sales, Profits and Cash Flow:

• Gift Card holders typically spend more than the value of the card itself
  • 75% of customers spend 60% more than the value of the card
  • Purchases made with a Gift Card are 20% – 50% higher than an average purchase
    
• Gift Cards eliminate cash refunds, the unused value is retained on the card
  • 10–15% of all Gift Card holders do not redeem remaining Gift Card balances
  • Gift card sales have been growing 11% to 15% annually
  • 60% of retailers are expected to convert from paper gift certificates to plastic Gift Cards by 2005
  • 37% of consumers surveyed had purchased or received up to 4 Gift Cards within the past year
  • Stored Value Cards are rechargeable and a substitute for cash that can eliminate the costly transaction fees that make credit card transactions so costly.

What will a customer loyalty program do for your business?

• Motivate new shopping habits and additional purchases because customers receive an additional value with each purchase as well as a warm “Thank You”.
• Improve your customer’s spending habits by:
  • Moving customers through your menu to try new items (cross-sell)
  • Increase the average sale by rewarding customers for hosting special events in your establishment ("up-sell")
• Differentiate your business from your competitors
• Promote customer retention with a customized card that becomes a mini ad for your business
• Eliminate discounts on products the customer would normal purchase.
• Change an infrequent customer’s shopping pattern
• Adds a platform to track purchase behavior and target future offers based on:
  • Recency (when did your customer last visit)
  • Frequency (how often does your customer visit)
  • Monetary amount (how much does your customer spend)
• Gives your staff an exciting new product to offer.
• Increase your chances for future sales growth

How does customer loyalty work?

What do you need to do to Enroll your customers

• Educate customers to the program's benefits and have your customer complete the Member Profile
• Assure the customer of the absolute privacy and security of their information.
• Remind the customer of the immediate enrollment benefits as their sale is rung up.
• Activate and Present the Membership Card, Program Overview and Data Security and Privacy Policy.
• Thank and remind them to watch their e-mail, fax or mail for coupons, recognition of their special events and to complete secure program enrollment.
• Transmit the new member’s initial enrollment information to MiqroCard.

On Every Customer Visit

• Ask every customer for their Membership Card.
• If not already a member, explain the benefits and enroll them.
• Swipe their Membership Card through the data collection terminal and record their purchase.
• Enter any redeemed coupons or special event rewards.
• Hand your customer their Card and thank them for being a Member.

MiqroCard Loyalty Program at work for you behind the scenes:

• Your data is collected as each transaction is processed.
• Cards have no value until they are activated and cards can be replaced unlike paper based programs.
• Easy to use and require no special training or capability to use.
• Web reports are available to you and your customer by 10:00 a.m. central time each morning.
• Coupons and special event solicitations are e-mailed, faxed or mailed on a schedule you determine.
• A Welcome/Thank You communication is sent immediately upon activation of the card.
• Special promotion announcement are sent as you determine.
• Data reports (extracts) for your customers are available on demand
• Marketing assistance and coaching is available as you desire it.
• MiqroCard provides:
  • Card Design Assistance & Production
  • Card Carrier Design & Production
  • Database Management
  • Card Activation, Value Assignments, Tracking & Redemption
  • Comprehensive Back Office Reporting
  • Customer Service for both Employees and Consume

How Can I afford to implement the MiqroCard Loyalty Program?

We have made the MiqroCard Loyalty Programs one of the most affordable weapons in your marketing arsenal. Your monthly service fees will cover:

• Loyalty Card Processing
• Gift Card Processing
• Automated Email Marketing - (Welcome, Birthday and Anniversary)
• Activity Reports
• Online Customers Signup Page
• Automated Database
• Database Management
• Marketing Support
• 24/7 Technical Service
• FREE Membership to Restaurantpartner.com

Although customer loyalty programs vary according to how many members are enrolled, plan to budget between $100 and $150 per month.