• 75% of Gift Card holders spend 60% more than the value of the card
• Purchases made with Gift cards are 20-50% more than the average purchase
• 16-21% of all Gift Card holders do not redeem the entire balance
• 8 out of 10 people would include gift cards among their holiday shopping purchases
• Gift Cards eliminate the need for cash refunds. Provide a gift card instead and you guarantee another purchase.

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